Jennifer Goddard

Jennifer Goddard’s academic background includes Archaeology (PhD), Archaeological Heritage Management (MA), Anthropology (BA) and Literature (BA). She holds a working knowledge in market research and analysis, and she maintains continued interests in heritage theory, memory studies, time travel, looting and collecting behaviors, consumer psychology and consumption practices. Her PhD examined motivations for looting and collecting artifacts in the United States Southwest. Her book, Construed Heritage: Narratives and Collectable Experiences (2020) looks at heritage through a lens of cognitive distances and argues that memory consumes and retains experiences as cognitive objects where they are collected, stored, organized and curated into personal narratives. Her current research involves temporal perspectivism.

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