Laura Musgrave

Laura Musgrave is a digital anthropology and user experience (UX) researcher. She studies the relationship between people and technology, with a focus on understanding context and people’s needs and experiences.

Laura is particularly interested in artificial intelligence (AI). Her recent work is on the exchange of privacy for convenience in the use of AI smart speakers in the UK:

Smart speaker ownership continues to grow, reducing the boundaries between corporations and consumers. More than one in 10 people in the UK now have access to at least one AI smart speaker in their home (Deloitte, YouGov, 2019). 

For the people living with Amazon Alexa, Google Assistant and Apple Siri, smart speaker assistants offer convenience in many aspects of home-life. However, what are the dangers of having a smart speaker in your home that’s always listening?

In her research, Laura explores the intriguing relationship between people and their smart speakers. Using mobile ethnography and surveys, she is looking at how privacy and convenience are being exchanged. Laura aims to understand what, if anything, has changed since General Data Protection Regulation (GDPR) and the privacy headlines of 2018. 

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